Registration information coming soon.

WEB DEVELOPMENT AND SOCIAL MEDIA CLASSES

LEARN HOW TO CREATE A WEBSITE (full day program)
Instructor: Stuart Altschuler, CPF, GCF
Time: 9 a.m. Friday, Sept. 24
Location: Room 204 G
Class Description: In this full day session, we will create a website from scratch. Follow along as we first discuss what we want from our website, then we sketch out some pages and finally we actually execute our ideas. When you walk into the class, we won’t even have a site name. When you leave, the site will be live and up on the Web, viewable from any computer. Bring two notebooks and at least three pens because you’ll be taking lots of notes. In this class, we will show you how to create a complete website.

SURVIVAL OF THE FITTEST: HOW TO GET AHEAD IN 2010 AND BEYOND
Instructor: Stuart Altschuler, CPF, GCF
Time: 1 p.m. Saturday, Sept. 25
Location: Room 204 G
Class Description: We will talk about vubeing business savvy. Checklists are provided to all you to see how you are doing and, more importantly, where you can improve.

NOW THAT YOU’VE GOT A WEBSITE, WHAT’S THE NEXT STEP?
Instructor: Stuart Altschuler, CPF, GCF
Time: 4 p.m. Saturday, Sept. 25
Location: Room 204 G
Class Description: This class will teach small business owners with existing websites how to take them to the next level and transform a basic, informative website into a more dynamic site. This course will cover overall good design for websites, including colors, graphics and the right typefaces and copywriting for websites and the importance of posting and positioning the right information.

IMPROVING YOUR INTERNET PRESENCE
Instructor: Stuart Altschuler, CPF, GCF
Time: 9 a.m. Saturday, Sept. 25
Location: Room 204 G
Class Description: This class is intended for small business owners and managers. It will discuss what you must have online to make your business visible to your clients and viable economically.

SECRETS OF ONLINE SUCCESS: WEBSITE DESIGN
Instructor: John Ranes II, CPF, GCF
Time: 1 p.m. Saturday, Sept. 25
Location: Room 204 H
Class Description: This interactive seminar will help you build a more effective web presence, regardless if you already have a website or are considering designing one. We’ll start by examining the goals and expectations framers and galleries have for doing business on the web. We’ll then look at the key components that will make websites user friendly and seen by search engines.

You’ll learn many practical tips on developing a successful web site design and implementation, including topics on SEO, natural positioning, shopping carts and web business in general.

ONLINE ADVERTISING
Instructor: Stuart Altschuler, CPF, GCF
Time: 9 a.m. Sunday, Sept. 26
Location: Room 204 G
Class Description: PPC, SEO, Facebook Ads, Banner Ads? Are these right for your business? In this class you will learn about the major forms of online advertising. What typically works for what type of business and what you should NOT do. We’ll cover Google and other search engines as well as Facebook and affiliate programs. This will give you the overview that you need to make the right business decision for your company.

WEBSITE MAKEOVER
Instructor: Stuart Altschuler, CPF, GCF
Time: 4 p.m. Sunday, Sept. 26
Location: Room 204 G
Class Description: Are you brave? Show us your website and we’ll tell you how to make it over, better. Led by the instructor, students will critique each other’s websites with the goal of improvement. The instructor also will show before-and-after examples.

HOW TO BE MORE PRODUCTIVE USING THE INTERNET
Instructor: Stuart Altschuler, CPF, GCF
Time: 1 p.m. Sunday, Sept. 26
Location: Room 204 G
Class Description: Have you ever noticed someone else using the internet and wondered hwo did they find something? Or how did they do it so quickly? There are lots of little helper programs and plug-ins that greatly increase productivity. And, most of these programs are free. See a demonstration of the best of what is available today. Learn how to make using the internet fun and extremely productive. Students will receive a link to all of the programs and plug-ins that are shown.

PICTURE FRAMING CLASSES — TECHNICAL AND SALES

DESIGNING WITH FILLETS 
(4-hour lecture and hands-on workshop)
Instructor: Tim Franer, CPF, CMG
Time: 9 a.m. Sunday, Sept. 24
Location: Room 204 I
Class Description: Creating that customized look using fillets will capture your customer’s attention. Offer your customers a unique look by adding fillets to their frame design. This lecture and hands-on class will take you through each step of how and when to use fillets. Learn how to install a fillet with a perfect fit every time using a fillet trim cutter. All materials from fabric-covered mats to the latest state of the art equipment will enable you to make upscale samples upon completing this 4-hour course.

DESIGNING WITH FABRIC MATS AND LINERS
(4-hour lecture and hands-on-workshop)
Instructor: Tim Franer, CPF, CMG
Time: 1 p.m. Friday, Sept. 24
Location: Room 204 I
Class Description: This class is the perfect opportunity to increase you creativity and upgrade your design skills that give your framing portfolio a unique and individual style. Tim will start with a lecture and visual presentation explaining fundamentals and techniques in how to work with fabrics. He will show by examples many unique and individual styles created using fabric application that enhance the overall look and originally of his mats, shadowbox, and frames. The second session will be hands on workshop where each attendee will hand wrap several panel liners with fabric fillets. You’ll leave the lecture and workshop with an expanded repertoire of new and inspiring design ideas, raising the quality of your work into something that will continually wow your customers and increase our bottom line.

UPSCALE DESIGNS
Instructor: Tim Franer, CPF, CMG
Time: 1 p.m. Saturday, Sept. 25
Location: Room: 204 I
Class Description: Are you losing custom framing sales? Learn how to transform a basic framed piece into a truly eye-catching design. Observe step-by-step transformations as examples of basic designs are converted into upscale frame designs. This lecture will show you techniques for mat cutting and will provide the skills you need to upscale your designs. From placing fillets onto a refined mat to enhancing the color, matting proportions, dimensional effects, moulding, and layered and textured finishes of the frame, you will discover how to create truly spectacular looks similar to Tim’s frame samples. You’ll also get some tips on using examples of your design skills to create a powerful sales display for up selling frame designs at your front.

SHADOWBOXING FOR MEMORABILIA AND COLLECTIBLES
Instructor: Tim Franer, CPF, CMG
Time: 9 a.m. Saturday, Sept. 25
Location: Room: 204 I
Class Description: Take your collectibles and memorabilia framing from ho-hum to knockouts by using the latest industry trends in color and design. Tim will show examples of frame designs that will provide you with creative ideas for innovative and profitable looks that will expand your design skills and impress your clients. You’ll go home filled with creative ideas for framing award-winning collectibles and memorabilia and ready to jump ahead of your competition.

21 TIPS TO SURVIVAL
Instructor: John Ranes II, CPF, GCF
Time: 9 a.m. Sunday, Sept. 26
Location: Room 204 H
Class Description: Framers, like most retailers, tend to get bogged down in the same old routine, especially if they’ve been doing it for a long time. But if you want to stay ahead of the curve, and ahead of your competition, you have to be willing to consider new ways to market your business, especially during the lean times. Following are 21 tips for “stayin’ alive” in 2010, or any year for that matter.

ADD GIFTS—INCREASE SALES: DIVERSIFYING YOUR FRAMING
Instructor: John Ranes II, CPF, GCF
Time: 1 p.m. Friday, Sept. 24
Location: Room 204 H
Class Description: In this day and age, is your business simply a destination for quality picture framing, or could you offer something more? In this program you will learn how adding complimentary gift lines can create store identity, improve consumer perception, increase marketing opportunities and add additional sales. You’ll learn which lines are potentially the most compatible, best selling as well as where and how to shop for these products. You’ll take with you valuable tips on shopping gift markets as well as contacts for new gift merchandise. See actual gift product that mixes well with the framing image you’ve already established.

DIRECT CONTACT OVERLAY (DCO) MOUNTING — Sponsored by Tru Vue!
Instructor: Jim Miller, MCPF, GCF
Time: 9 a.m. Friday, Sept. 24
Location: Room 204 B
Class Description: This lecture will discuss protective, non-invasive, reversible mounting techniques for textiles, documents and objects. Optically coated acrylic, clear polyester film, and fine mesh fabric mounting techniques provide gentle, overall support for old, fragile, flat items that might be damaged by traditional mounting methods and materials. Hockey pucks, golf balls, baseballs, tennis balls, and other spherical objects might be fully supported and beautifully displayed in fine mesh fabric mounts. Learn how to use high-technology glazing products and fabrics for innovative float mounting without harm to valuable collectibles. Examples will show how these nearly invisible, innovative mounting methods can add to your bottom line.

GLAZING: CLEARLY AN ELEMENT FOR BETTER FRAMING — Sponsored by Tru Vue!
Instructor: Jim Miller, MCPF, GCF
Time: 1 p.m. Friday, Sept. 24
Location: Room 204 B
Class Description: Spike your framing expertise with this essential information on using glass and acrylic as elements of your frame designs. Add value to your framing and profit to your bottom line, as Jim clears away confusion about all the high technology choices and shows how to design the right glazing into every framing job. Learn how to help customers understand and appreciate the features and benefits of selecting the right glazing. Set yourself apart from the competition and earn more profitable orders by involving customers with demonstrations and point-of-purchase models. An illustrated handout, useful product samples, and helpful tips for proper acrylic cutting, cleaning, handling, and scratch removal techniques are all included in this 2-hour class.

SENSational SELLING — Sponsored by Tru Vue!
Instructor: Jim Miller, MCPF, GCF
Time: 1 p.m. Saturday, Sept. 25
Location: Room 204 B
Class Description: Using sight, sound, touch, and smell are essential to the framing design process. This 2-hour PowerPoint lecture explores how the senses affect the buyer/seller relationship, and how framers can make the most of all their resources to engage customers in the sales process through sensory experience. This session will also show you how to sense, interpret, and use body language, facial expressions, and voice inflection to improve communication with your clients. Discover how to best use framed samples and models to satisfy customers’ senses. Take control of the framing design dialogue today by using sensory experience to uncover your customers’ true preferences. The reward will be bigger, better framing orders.

SURVIVAL STRATEGIES FOR SMALL INDEPENDENT FRAMERS: A CHECK LIST — Sponsored by Tru Vue!
Instructor: Jim Miller, MCPF, GCF
Time: 4 p.m. Saturday, Sept. 25
Location: Room 204 B
Class Description: All picture framing businesses have to deal with our rapidly evolving industry, changing consumer spending patterns, new competition, and economic challenges. As the owner of a small frame shop for more than two decades, and not an accredited business expert, Jim is uniquely qualified to share this check list of survival strategies that work for his own business and for other small frame shops. Whether your framing business is well established or new, this lecture session will point you in the right direction toward prosperity. Discussion includes a review of the framing market’s evolution, marketing and operational strategies, and practical suggestions to improve profitability, even in unfavorable market conditions.

ADVANCED MOUNTING AND HINGING
Instructor: David Lantrip, MCPF, GCF
Time: 1 p.m. Friday, Sept. 24
Location: Room 204 C
Class Description: The mounting of works of art on paper is the variable which most directly affects the condition and value of artwork. This class will take us beyond dry mounting and corner pockets to look at the fine art of hinging. The various methods we will cover will take care of most preservation mounting needs, along with specialized hinging methods for oversized and heavy pieces and for float mounting.

NEEDLEWORK MOUNTING
Instructor: David Lantrip, MCPF, GCF
Time: 4 p.m. Friday, Sept. 24
Location: Room 204 C
Class Description:
Needlework such as cross stitch and needlepoint is a perennial favorite of framing customers. Knowing how to identify common types of needlework and mastering the mounting methods for them will help win framers loyal repeat customers. We will learn to distinguish among some of the common types of needlework and learn the basic methods of preservation mounting for them which can be applied to many types of needlework.

INTRO TO FRAMING
Instructor: David Lantrip, MCPF, GCF
Time: 9 a.m. Friday, Sept. 24
Location: Room 204 C
Class Description:
This class is geared to those who are just entering the framing industry or are attending DECOR Expo to learn more about the industry. We will discuss the materials used in framing, considerations when buying necessary equipment and supplies and the basics of pricing custom framing. Each student in the class will be provided with a list of resources to help begin the process of building a framing business.

INTRO TO THE CPF EXAM
Instructor: David Lantrip, MCPF, GCF
Time: 9 a.m. Saturday, Sept. 25
Location: Room 204 C
Class Description: The Professional Picture Framers Association’s (PPFA) Certified Picture Framer (CPF) designation is an internationally-recognized credential which recognizes the skills and knowledge of a professional picture framer. This class will help explain the purpose and content of the exam, the benefits of certification and the examination process itself. We will discuss recommended exam preparation materials and how a framer can prepare for the exam to maximize chances of success and how to maintain the CPF designation.

INTRO TO THE MCPF EXAM
Instructor: David Lantrip, MCPF, GCF
Time: 1 p.m. Saturday, Sept. 25
Location: Room 204 C
The Professional Picture Framers Association’s (PPFA) Master Certified Picture Framer (MCPF) designation is the highest and most prestigious professional credential in the international framing industry. If you are currently a Certified Picture Framer and are interested in taking the next step in accreditation this class will help you prepare. We will discuss the purpose, benefits and content of the exam, what will be expected of a MCPF candidate, the exam process and scoring, and how a Master Certified Picture Framer can maintain the designation.

A THEMATIC APPROACH TO FRAME DESIGN
Instructor: Linda Wassell, MCPF
Time: 9 a.m. Friday, Sept. 24
Location: Room 204 F
Class Description: “Just frame it for the art.” We love to hear our clients come in asking for this. But how do we begin? In this class, discover how to look into the art for cues to the perfect framing choices. We will cover the basic design elements and principals that will result in a creative frame design that complements and works with the art.

This class will include many examples of interesting design, including shadowboxes and frame designs with multiple pieces of art or elements. There will be lots of tips for a more interesting design, which translates in the end to a healthier bottom line.

TRADITIONAL LINE WASH MATTING
Instructor: Linda Wassell, MCPF
Time: 1 p.m. Saturday, Sept. 25
Location: Room 204 F
Class Description: For framers who are interested in learning the traditional techniques of applying true water colored panels and lines. This will be a hands-on class that includes using basic ruling pen and techniques to apply the traditional watercolor panels. We will learn about the variety of inks that can be used in the different applications. There will also be some discussion of origins, history and styles of this art form!

GILDED ACCENTS FOR CREATIVE FRAMING
Instructor: Linda Wassell, MCPF
Time: 4 p.m. Saturday, Sept. 25
Location: Room 204 F
Class Description: In this hands-on class, we will introduce students to some basic gilding techniques that can be used to create a variety of matting enhancements. Students will learn several techniques that can be used in combination with traditional French matting designs or alone in more contemporary designs. We will create samples that students can take back and use as selling tools.

CUSTOMIZING YOUR CUSTOM FRAMES: ALTERED FINISHES
Instructor: Linda Wassell, MCPF
Time: 1 p.m. Saturday, Sept. 25
Location: Room 204 F

Class Description: Offer your clients a one-of-a-kind look to their custom frames by learning to use a variety of products to alter finishes and enhance the relationship between art and frame. This class will give you ideas on creating unique finishes and tips on repair or updating the look of old or damaged stock. In this class, students will be introduced to a variety of products and techniques that can then be used for repair, updating or customizing mouldings. We will also learn the basics of mordant gilding and learn how to dissect and recreate a wide range of finishes.

MAKING MORE: INCREASE PROFITS BY BUILDING VALUE FOR CONSERVATION FRAMING
Instructor: Meg Peters Glasgow, CPF
Time: 1 p.m. Saturday, Sept. 25
Location: Room 204 D
Class Description: Earn yourself a raise by giving customers the frames they want. This seminar will give you the tools you need to start increasing your framing sales immediately. The practical ideas laid out in this fast-paced, interactive seminar will teach you how to earn more money without increasing production. Learn how to create value for your customer while increasing your average ticket price. In a short time, you will learn the secrets for up-selling better designs including step-by-step instruction on the first things to do tomorrow morning to begin earning more money.

The class will cover:
-Turning creative conservation framing into profit
-Building customer loyalty
-Increasing your average ticket
-Profitable framing techniques
-Secrets to up-selling glass, frames and more
-How to handle customer objections
-Things you can do tomorrow to start earning more money

MAXIMIZE YOUR MARKETING EFFORTS: A SENSIBLE GUIDE FOR GROWING YOUR BUSINESS
Instructor: Meg Peters Glasgow, CPF
Time: 4 p.m. Saturday, Sept. 25
Location: Room 204 D
Class Description: If you are making all the money you can, this class is not for you. If not, this seminar will cover:
-The difference between marketing and advertising
-How to save money by avoiding expensive advertising mistakes
-Learn how to turn your size into a marketing advantage
-Show you how to gain the competitive edge over the big box discounters
-Teach the most effective way to attract the best customers
-How to double your profits without building more frames
-Discover how easy it is to get free publicity
-How to plan events to win your customer’s loyalty
-Things you can do Monday morning to start earning more money

My ideas—not fancy or difficult—just made sense to me and worked successfully in my business. You can do it too! Learn from my mistakes, and share my successes. The practical ideas laid out in this fast-paced, high-energy seminar will teach you how to earn more by spending less. Learn how to attract the best customers without advertising and how to put them to work for you. Learn the secrets for getting free publicity including step-by-step instructions on the first things to do Monday morning to begin earning more money.

FRAMING CRITIQUE: THE ELEMENTS OF FRAMING DESIGN
Instructor: John Ranes II, CPF, GCF
Time: 4 p.m. Saturday, Sept. 25
Location: Room 204 H
Class Description: John’s own shop, The Frame Workshop of Appleton, Inc. in Wisconsin has won more than 60 framing awards. It is from this vantage point that he will share with you what he and his staff found that works! Bring in your own framed piece for an open critique. This item can be from a framing competition, a customer’s work or just an item off the gallery wall. A group discussion on your piece will focus on the strong design elements, the weak elements and techniques the framer could have used to improve on the desired presentation. This “Let’s step back and look at ourselves” approach is both fun and educational at the same time. Students who bring in their own work for critique are guaranteed to get the most out of this seminar.

MARKETING CLASSES

THE NEXT GENERATION IS DIFFERENT. HIRING AND MOTIVATING GENERATION Y
Instructor: William Parker, MCPF, GCF
Time: 9 a.m. Friday, Sept. 24
Location: Room 204 A
Class Description: Boomer parents created them, and now we must work with them. “Helicopter-ing” has resulted in a generation that is drastically different from their parents. Successful management means understanding the motivations of the next generation.

WHAT IT WILL TAKE TO SURVIVE: 10 STEPS TO STAYING RELEVANT
Instructor: William Parker, MCPF, GCF
Time: 1 p.m. Friday, Sept. 24
Location: Room 204A
Class Description: In today’s market, change must be a business strategy. Staying relevant to your customers means constantly evaluating your market and customers. This course will deliver 10 critical areas to make change a driving business strategy.

THE POWER OF BRANDING AND WHY CREATING A BRAND IS SO IMPORTANT TO BUSINESS SUCCESS
Instructor: William Parker, MCPF, GCF
Time: 9 a.m. Saturday, Sept. 25
Location: Room 204A
Class Description: Making you and your business a brand is an important step to success in selling art and framing. Branding can help to overcome the barriers that keep customers out of your store. We will use the latest industry survey of consumer attitudes, DECOR’s Consumer Experience Series, to illustrate the power of branding.

A BOOMER’S GUILDE TO SELLING TO GENERATIONS X, Y AND THE MILLENIALS
Instructor: William Parker, MCPF, GCF
Time: 1 p.m. Sunday, Sept. 26
Location: Room 204 A
Class Description: Like never before, selling to the next generations means changing more than inventory. A store is both real and virtual. Marketing is more than a snail-mail post card. This course is designed to give you the tools to make the transition to your next customer group.

4 STEPS TO CAPTURING CORPORATE CLIENTS
Instructor: Litsa Spanos
Time: Sunday, Sept. 26
Location: Room 204 C
Class Description: Have you wondered what it takes to get banks, hospitals or corporations to buy art and framing from you? Litsa Spanos, President of Art Design Consultants will share proven methods that have helped her land numerous large-scale projects throughout her 18 years in the business. You’ll leave her seminar with great ideas, that you can implement immediately. If you want to generate new business, then you don’t want to miss this!

CREATIVE MARKETING IDEAS TO BOOST YOUR BUSINESS
Instructor: Litsa Spanos
Time: Sunday, Sept. 26
Location: Room 204 C
Class Description: Generate sales, increase awareness and brand your business as the premier destination for art and framing. Litsa Spanos, President of Art Design Consultants will show you “Out of the Box” marketing ideas to take your art & framing business to the next level. She’ll share with you many innovative techniques that landed her the highly coveted “Excellence in marketing” Art Business News award in 2008. If you want new, creative and low-cost ideas to boost your business, then this is the perfect seminar for you.

THE ECONOMY STARTS HERE: LOW-COST WAYS TO GET YOUR BUSINESS NOTICED
Instructor: Meg Peters Glasgow, CPF
Time: 9 a.m. Sunday, Sept. 26
Location: Room 204 D
Class Description: Get an action plan for business marketing on a budget. This seminar will give you the tools you need to start increasing your framing sales immediately. The practical ideas laid out in this fast-paced, interactive seminar will teach you how to earn more money without increasing production. Learn how to create value for your customer while increasing your average ticket price. In a short time, you will learn the secrets for up-selling better designs including step-by-step instruction on the first things to do tomorrow morning to begin earning more money.

This class will cover:
-Networking through business associations
-How to save money by avoiding expensive advertising mistakes
-Learn how to turn your size into a marketing advantage
-Show you how to gain the competitive edge over the big box discounters
-Teach the most effective way to attract the best customers
-How to double your profits without building more frames
-Discover how easy it is to get free publicity
-How to plan events to win your customer’s loyalty
-Things you can do Monday morning to start earning more money

SO YOU HAVE A WEBSITE. NOW WHAT?
Instructor: Meg Peters Glasgow, CPF
Time: 1 p.m. Saturday, Sept. 25
Location: Room 204 D
Class Description: A beginner’s class for marketing a business using electronic media, this seminar is designed for framer interested in marketing to a new generation using websites, e-mail marketing, blogs and social media. We discuss how marketing to baby boomers won’t bring the Y and Z generations into your store. Generation Y won’t respond to the “same old” marketing program you’ve been doing for years. You will learn how to communicate with buyers on line using new media and come away with a communication strategy that is easy to implement.

This seminar will cover:
-The new rules of marketing
-How to communicate with buyers on line
-Websites that work
-Top 10 Web design mistakes
-E-mail marketing that drives sales
-How to be a successful blogger
-Tips for using social media

ART AND EVENT MARKETING CLASSES

STRATEGIES FOR SELLING ART IN A CHANGING MARKET
Instructor: William Parker, MCPF, GCF
Time: 9 a.m. Sunday, Sept. 26
Location: Room 204 A
Class Description: Art has a life cycle that is affected by the national economic trends. Understanding this cycle will give you the tools to know when to get in, and when to get out of art inventory. If you find yourself with a growing inventory of art which is not selling, you need this course.

EVENT MARKETING FOR GALLERIES
Instructor: Andy McAfee
Time: 1 p.m. Sunday, Sept. 26
Location: Room 204 B
Class Description: Grow your traffic, and profit through events. Learn how to plan events throughout the year. Andy McAfee will take students step-by-step and demonstrate how we set up our calendar, select the shows, pick the right publisher, sign contracts and create invitations. Students also will learn how to get the media involved through charities and press releases. From one-man to oil shows, open houses and private events, provide an entertaining atmosphere conducive to selling, leaving clients eager to return for your next must-see event.

SHOW FLOOR SEMINARS

ATTACH-EZ 101
Instructor: Pat Kotnour
Time: 11:30 a.m. to 1 p.m., Saturday, Sept. 25
Location: Booth #1407
Seminar Description: Jerseys, Fabric and Artwork

ATTACH-EZ 102
Instructor: Pat Kotnour
Time: 11:30 a.m. to 1 p.m., Sunday, Sept. 26
Location: Booth #1407
Seminar Description: All types of 3D Artwork

ATTACH-EZ 103
Instructor: Pat Kotnour
Time: 11:30 a.m. to 1 p.m., Monday, Sept. 27
Location: Booth #1407
Seminar Description: New Products and Framework Repair

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Sponsored by DECOR magazine, the 130-year-old “bible” of the art and framing industry, DECOR Expo Atlanta will be three days packed with old friends, new products, new ideas and that old feeling of bringing an entire industry together.

New Products—This is why you come to a trade show in the first place, and DECOR Expo will be the place to come to see the newest images, products and ideas in the decorative arts and framing marketplace. Hundreds of exhibitors will be displaying the stuff you’ll want just in time to stock your stores for the all-important holiday sales season.

Education—Need some advice on how to make your business hum? Well, the best in the business will be at DECOR Expo Atlanta, ready to share their expertise with you. From industry experts like William Parker, MCPF, GCF, to Baer Charlton, CPF, a whole panel of educators will be on hand to help you get the most out of your business.

Special Events—In addition to the exhibits and the education, DECOR Expo Atlanta is a chance for you to meet up with old friends, socialize and find out what’s going in your industry. Stay tuned for more details in the near future.

Easy to Get To—DECOR Expo is back in Atlanta, which is one of the easiest-to-reach markets from anywhere in the United States and Canada. One of the nation’s major markets, Atlanta still retains enough of its small-town roots to make it easy to get around. Its laid-back, southern charm includes plenty of hotels, restaurants and nightlife choices to make your trip to the show complete.

Sign Up Now!
Don’t wait. DECOR Expo Atlanta 2010 will be the show to attend this year. Click here to register.

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Here’s the lineup. Registration info coming soon!

WEB DEVELOPMENT AND SOCIAL MEDIA CLASSES

LEARN HOW TO CREATE A WEBSITE (full day program)
Instructor: Stuart Altschuler, CPF, GCF
Time: 9 a.m. Friday, Sept. 24
Location: Room 204 G
Class Description: In this full day session, we will create a website from scratch. Follow along as we first discuss what we want from our website, then we sketch out some pages and finally we actually execute our ideas. When you walk into the class, we won’t even have a site name. When you leave, the site will be live and up on the Web, viewable from any computer. Bring two notebooks and at least three pens because you’ll be taking lots of notes. In this class, we will show you how to create a complete website.

SURVIVAL OF THE FITTEST: HOW TO GET AHEAD IN 2010 AND BEYOND
Instructor: Stuart Altschuler, CPF, GCF
Time: 1 p.m. Saturday, Sept. 25
Location: Room 204 G
Class Description: We will talk about being business savvy. Checklists are provided to all you to see how you are doing and, more importantly, where you can improve.

NOW THAT YOU’VE GOT A WEBSITE, WHAT’S THE NEXT STEP?
Instructor: Stuart Altschuler, CPF, GCF
Time: 4 p.m. Saturday, Sept. 25
Location: Room 204 G
Class Description: This class will teach small business owners with existing websites how to take them to the next level and transform a basic, informative website into a more dynamic site. This course will cover overall good design for websites, including colors, graphics and the right typefaces and copywriting for websites and the importance of posting and positioning the right information.

IMPROVING YOUR INTERNET PRESENCE
Instructor: Stuart Altschuler, CPF, GCF
Time: 9 a.m. Saturday, Sept. 25
Location: Room 204 G
Class Description: This class is intended for small business owners and managers. It will discuss what you must have online to make your business visible to your clients and viable economically.

SECRETS OF ONLINE SUCCESS: WEBSITE DESIGN
Instructor: John Ranes II, CPF, GCF
Time: 1 p.m. Saturday, Sept. 25
Location: Room 204 H
Class Description: This interactive seminar will help you build a more effective web presence, regardless if you already have a website or are considering designing one. We’ll start by examining the goals and expectations framers and galleries have for doing business on the web. We’ll then look at the key components that will make websites user friendly and seen by search engines.

You’ll learn many practical tips on developing a successful web site design and implementation, including topics on SEO, natural positioning, shopping carts and web business in general.

ONLINE ADVERTISING
Instructor: Stuart Altschuler, CPF, GCF
Time: 9 a.m. Sunday, Sept. 26
Location: Room 204 G
Class Description: PPC, SEO, Facebook Ads, Banner Ads? Are these right for your business? In this class you will learn about the major forms of online advertising. What typically works for what type of business and what you should NOT do. We’ll cover Google and other search engines as well as Facebook and affiliate programs. This will give you the overview that you need to make the right business decision for your company.

WEBSITE MAKEOVER
Instructor: Stuart Altschuler, CPF, GCF
Time: 4 p.m. Sunday, Sept. 26
Location: Room 204 G
Class Description: Are you brave? Show us your website and we’ll tell you how to make it over, better. Led by the instructor, students will critique each other’s websites with the goal of improvement. The instructor also will show before-and-after examples.

HOW TO BE MORE PRODUCTIVE USING THE INTERNET
Instructor: Stuart Altschuler, CPF, GCF
Time: 1 p.m. Sunday, Sept. 26
Location: Room 204 G
Class Description: Have you ever noticed someone else using the internet and wondered hwo did they find something? Or how did they do it so quickly? There are lots of little helper programs and plug-ins that greatly increase productivity. And, most of these programs are free. See a demonstration of the best of what is available today. Learn how to make using the internet fun and extremely productive. Students will receive a link to all of the programs and plug-ins that are shown.

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